nike Archives - jhonyg.com https://jhonyg.com/tag/nike/ digital communications strategist Thu, 17 Nov 2022 20:45:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.5 Nike Announces NFT Platform dotSwoosh https://jhonyg.com/2022/11/17/nike-announces-nft-platform-dotswoosh/ https://jhonyg.com/2022/11/17/nike-announces-nft-platform-dotswoosh/#respond Thu, 17 Nov 2022 03:22:26 +0000 https://jhonyg.com/?p=64 In the latest Web3 news, Nike unveiled dotSwoosh—the brand’s take on an NFT platform that looks to leverage they avid fan base with benefits that are yet to fully be defined, but with some exciting possibilities like: revenue-sharing on community sourced designs and physical shoes that go hand-in-hand with digital counterparts. [It’s] . . . […]

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]]> In the latest Web3 news, Nike unveiled dotSwoosh—the brand’s take on an NFT platform that looks to leverage they avid fan base with benefits that are yet to fully be defined, but with some exciting possibilities like: revenue-sharing on community sourced designs and physical shoes that go hand-in-hand with digital counterparts.

[It’s] . . . a shoe, but something that leads you to access to the preorder of a physical shoe that comes in several months, or a virtual shoe that one day opens access to a token gated community of Nike designs so you can vote on [future] colorways for physical shoes.” 

RON FARIS, HEAD OF NIKE’S NEW VIRTUAL STUDIOS DIVISION

Super curious to see how this plays out in terms of adoption for sneaker heads, regular consumers, and resellers. 

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]]> https://jhonyg.com/2022/11/17/nike-announces-nft-platform-dotswoosh/feed/ 0 Hot Wheels Teams Up with Paul George to Bring the Sneaker Heat https://jhonyg.com/2022/11/15/hot-wheels-teamed-up-with-paul-george-for-sneaker-release/ Tue, 15 Nov 2022 20:18:00 +0000 https://jhonyg.com/?p=1018 Count it! This is the kind of crossover that I’m pumped to share: Hot Wheels teamed up with Paul George and Nike for the upcoming release of the PG6 shoes. Inspired by PG’s love of muscle cars and complete with flaming swoosh logos and checkered patterns, this sneaker is fully designed with the challenger spirit […]

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]]> Count it! This is the kind of crossover that I’m pumped to share: Hot Wheels teamed up with Paul George and Nike for the upcoming release of the PG6 shoes.

Inspired by PG’s love of muscle cars and complete with flaming swoosh logos and checkered patterns, this sneaker is fully designed with the challenger spirit in mind.

To accompany the release of the shoe on 11/23 on nike.com, Mattel Creations will also be releasing a matching Circle Tracker.

Being a huge #NBA fan, I love it when things I’m passionate about and my work come together.

#MattelProud

Check out PG’s Hot Wheel’s branded ride.

The Hot Wheels Circle Tracker.

A closer look at the kicks.

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